Categories: Tech & Society

75,000 Windows Phone Apps Published in 2012, 54 Apps Downloaded Per Phone

Speaking on the Windows Blog, Todd Brix, Senior Director of Windows Phone Apps Team, made some announcements about the year in review for the Windows Phone Apps Store.

He mentioned that Microsoft certified and published 75,000 apps and games this year, and approved over 300,000 app updates. They also expanded payment options, including supporting Paypal and Ailipay, and doubled the number of carriers supporting carrier billing. With 75% of the Windows Phone users who have access to carrier billing preferring it, he said it drives over 2x paid downloads compared to credit card billing.

Todd claims an average of 54 apps per phone downloaded this year. He also noted an increase in developer revenue by 40% in the 30 days since the Windows Phone 8 SDK release. With in-app purchases, expectations are that this number will continue to grow further.

This should also increase because the number of supported markets where customers can buy apps has increased from only 35 at the start of the year to 191 under Windows Phone 8 at present, resulting in an over 95% increase in the number of potential customers.

He concludes that there was never a better time to be a Windows Phone developer, and suggests those who are not should jump in.

Read much more detail at the Windows blog here.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Once more with feeling: An ambitious bid to build a digital Disneyland for fans

This entrepreneur, who entered the startup ecosystem when he was only thirteen years old, wants…

7 days ago

From UPI to Web3: How India’s fintech wave is reshaping the future of payments

India’s fintech sector is accelerating at breakneck speed, with digital payments becoming the new default…

2 weeks ago

AI Launches: SaaS, content management, ecommerce, cybersecurity, logistics, entertainment, & investment

The Tech Panda takes a look at recent launches in the superfast field of Artificial…

2 weeks ago

M&A: The art of the deal

The Tech Panda takes a look at recent mergers and acquisitions within various tech ecosystems…

2 weeks ago

AI companion: From comfort to concern, are we flirting with “Addictive Intelligence”?

Strange are the ways in which Artificial Intelligence (AI) has been offering us humans companionship.…

2 weeks ago