Categories: Tech & Society

75,000 Windows Phone Apps Published in 2012, 54 Apps Downloaded Per Phone

Speaking on the Windows Blog, Todd Brix, Senior Director of Windows Phone Apps Team, made some announcements about the year in review for the Windows Phone Apps Store.

He mentioned that Microsoft certified and published 75,000 apps and games this year, and approved over 300,000 app updates. They also expanded payment options, including supporting Paypal and Ailipay, and doubled the number of carriers supporting carrier billing. With 75% of the Windows Phone users who have access to carrier billing preferring it, he said it drives over 2x paid downloads compared to credit card billing.

Todd claims an average of 54 apps per phone downloaded this year. He also noted an increase in developer revenue by 40% in the 30 days since the Windows Phone 8 SDK release. With in-app purchases, expectations are that this number will continue to grow further.

This should also increase because the number of supported markets where customers can buy apps has increased from only 35 at the start of the year to 191 under Windows Phone 8 at present, resulting in an over 95% increase in the number of potential customers.

He concludes that there was never a better time to be a Windows Phone developer, and suggests those who are not should jump in.

Read much more detail at the Windows blog here.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Can you really find parking in 5 minutes? Tech promises a breakthrough in Delhi-NCR

If you’ve ever circled endlessly in Delhi-NCR’s crowded streets, searching for a parking spot while…

13 hours ago

Decoding the future of advertising: How blockchain is solving ad fraud, privacy & engagement challenges

Advertising has never been about anything other than connection — brands connecting with people through…

13 hours ago

AI goes global: Best universities abroad offering world-class Artificial Intelligence degrees

As we navigate a world with algorithms predicting consumer behaviour, robotic-assisted surgical procedures, and intelligence…

5 days ago

Ness Digital Engineering launches ATONIS: An AI-powered engineering workbench to accelerate product innovation

Bridging intelligence and engineering maturity for a digital-first world Today’s engineering teams face mounting pressure…

1 week ago

War by algorithm: As AI & robotics enter our defense budgets what will our battlefields look like?

As Artificial Intelligence (AI) and robotics redefine the battlefield, how should we feel about it?…

1 week ago

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

2 weeks ago