Amazon Goes On The Offensive. Mocks Apple and Compares Kindle Fire HD to iPad Mini on its Homepage.

It has only been a few days since Apple announced its new iPad mini tablet device and Amazon has decided to put a damper on the iPad mini’s introduction to the world. The company today is advertising its Kindle Fire HD tablet and compares it against the new iPad mini. It doesn’t look like the company is going to simply let Apple roll right by and take over the mini tablet market.

If you take a look at Amazon’s website, you’ll note that the Kindle Fire HD is selling for $199 while being stacked up against the iPad mini, which starts at $329. In a typical marketing strategy, Amazon has listed the advantages of its tablet device while also so eloquently pointing out the shortcomings of Apple’s.

To make it more interesting, it has elected to use a quote from gadget publication Gizmodo to highlight the difference:

…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”

This is the latest move by Amazon since it told All Things D that last Wednesday was the biggest day for sales since the Kindle Fire HD launched and was up three times week over week.

Via: The Next Web

Team TechPanda

Recent Posts

From Roblox to Python: How game development educates kids on AI principles

AI is no longer in the distant future, discussed only in university classrooms or interactive…

40 mins ago

M&A: The art of the deal

The Tech Panda takes a look at recent mergers and acquisitions within various tech ecosystems…

2 days ago

As we seek to create robots that’re more ‘human’ who’s helping? AI

As robotics progresses towards creating humanoid robot helpers, our tendency is to create them in…

5 days ago

Japan’s Web3 Strategy: A Safe Haven for Chinese Investors Fleeing Capital Controls?

On June 7, 2025, Japan enacted a series of regulations aimed at enabling stronger consumer protections…

5 days ago

Agentic AI Is Reshaping Data Infrastructure—Are Data Warehouses Obsolete?

Introduction: The Signal Behind Snowflake’s CEO Change In the spring of 2024, Snowflake, a star…

5 days ago

The new space race: How politics is shaping the battle for the final frontier

The modern space race is increasingly political, driven by national pride, military strategy, and economic…

6 days ago