Categories: Tech & Society

ATD: PayPal Co-Founder Levchin Launches New Payments Startup, Affirm

High-profile Silicon Valley entrepreneur Max Levchin is launching a new mobile payments startup today called Affirm.

It’s the first project emerging from Levchin’s San Francisco tech incubator Hard, Valuable, Fun (HVF), which he started after selling his last company — Slide — to Google and then eventually leaving the search giant. Previous to that, Levchin and investor Peter Thiel had sold PayPal to eBay.

Affirm will use Facebook for authentication of consumers, and also use a number of other social and data signals to assess risk. It will then guarantee payment to merchants — who will pay Affirm a fee — after this check.

Levchin described Affirm as a digital charge card rather than a credit card, trying to be valuable to merchants by lowering the abandonment rate of mobile transactions. Affirm’s beta launch partner is 1-800-Flowers.

“You will essentially be putting a purchase on a digital tab, and we are going to make it work for us by looking at all available data to determine if you are someone who will pay it back,” said Levchin.

Read full story at All Things D

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Union Budget 2026 Wishlist: “Convert policy into accessible, scalable support for startups & research-led innovation”

Moreover, Budget 2026 expectations for MSMEs are around easier access to working capital, smoother execution…

1 hour ago

Union Budget 2026 Wishlist: What India’s healthtech sector wants from the next phase of healthcare reform

As India’s healthcare ecosystem becomes increasingly digital-first, expectations from the Union Budget 2026 are rising…

2 hours ago

From CISO to risk architect: How security leadership is changing in 2026

For much of the last decade, the CISO role was defined by defense: reduce incidents,…

1 day ago

Union Budget 2026: What India’s Fintech sector wants from the next wave of reforms

As India’s fintech ecosystem matures from rapid experimentation to large-scale adoption, expectations from Union Budget…

1 day ago

Union Budget Expectations: Gaming industry after the ban of real money gaming

The ban on Real-Money Gaming (RMG) in India in 2025 marked a watershed moment for…

1 day ago

From play to powerhouse: How India’s gaming economy is scaling at record speed

India’s gaming story is no longer about casual downloads, it’s about scale, sophistication, and global…

3 days ago