Categories: Uncategorized

Bob Mansfield Stayed at Apple After CEO Tim Cook Offered Him ‘Exorbitant’ $2M-per-month

Details on the behind-the-scenes politics were published on Wednesday in a feature byBloomberg Businessweek. It revealed that Cook “nearly witnessed an insurrection” after Mansfield’s retirement and replacement were announced.

“According to three people familiar with the sequence of events, several senior engineers on Mansfield’s team vociferously complained to Cook about reporting to his replacement, Dan Riccio, who they felt was unprepared for the magnitude of the role,” authors Brad Stone, Adam Satariano and Peter Burrows wrote. “In response, Cook approached Mansfield and offered him an exorbitant package of cash and stock worth around $2 million a month to stay on at Apple as an adviser and help manage the hardware engineering team.”

Publicly, Apple announced in June that Mansfield, the company’s head of hardware engineering, would retire after a 13-year stint with the company. But in August, the company announced that Mansfield would instead stay with Apple to work on “future products,” and would report directly to Cook.

Apple’s Bob Mansfield. | Source: Apple

Wednesday’s report characterizes the “public reversal” in retaining Mansfield as part of the new Apple being formed after the death of co-founder Steve Jobs. Employees who spoke with Bloomberg indicated that Apple has more office politics than before Jobs, and there is a lingering concern that the corporate culture could be diluted, but they also say that under Cook, employees are happier with fewer “frantic calls at midnight” or pressure on engineers to cancel vacations.

“No one would say Apple is better off without Steve Jobs,” the report said. “But to a surprising degree, it’s doing fine.”

Via: Apple Insider

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

The AI Editor has arrived: What Human-in-the-Loop publishing & ecommerce really looks like

Artificial Intelligence is no longer just a futuristic concept in publishing and e-commerce. It’s here,…

1 day ago

After the artist & the writer it’s the developer’s turn to rethink careers as AI starts coding

The artist and the writer have been living in fear of AI taking over their…

2 days ago

Geek Appeal: New gadgets & apps on the block

The Tech Panda takes a look at recently launched gadgets & apps in the market.…

3 days ago

With top engineers from India in hot demand globally, Ness Digital Engineering champions internal pathways to leadership  

India’s tech and IT sector continues to grow, expected to top $300 billion in fiscal…

3 days ago

NTT debuts ultra-fast IOWN network with cross-border Kabuki performance

Japanese tech giant NTT showcased the latest in Innovative Optical and Wireless Network (IOWN) technology…

5 days ago

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

1 week ago