Categories: Uncategorized

Bob Mansfield Stayed at Apple After CEO Tim Cook Offered Him ‘Exorbitant’ $2M-per-month

Details on the behind-the-scenes politics were published on Wednesday in a feature byBloomberg Businessweek. It revealed that Cook “nearly witnessed an insurrection” after Mansfield’s retirement and replacement were announced.

“According to three people familiar with the sequence of events, several senior engineers on Mansfield’s team vociferously complained to Cook about reporting to his replacement, Dan Riccio, who they felt was unprepared for the magnitude of the role,” authors Brad Stone, Adam Satariano and Peter Burrows wrote. “In response, Cook approached Mansfield and offered him an exorbitant package of cash and stock worth around $2 million a month to stay on at Apple as an adviser and help manage the hardware engineering team.”

Publicly, Apple announced in June that Mansfield, the company’s head of hardware engineering, would retire after a 13-year stint with the company. But in August, the company announced that Mansfield would instead stay with Apple to work on “future products,” and would report directly to Cook.

Apple’s Bob Mansfield. | Source: Apple

Wednesday’s report characterizes the “public reversal” in retaining Mansfield as part of the new Apple being formed after the death of co-founder Steve Jobs. Employees who spoke with Bloomberg indicated that Apple has more office politics than before Jobs, and there is a lingering concern that the corporate culture could be diluted, but they also say that under Cook, employees are happier with fewer “frantic calls at midnight” or pressure on engineers to cancel vacations.

“No one would say Apple is better off without Steve Jobs,” the report said. “But to a surprising degree, it’s doing fine.”

Via: Apple Insider

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Union Budget 2026 Wishlist: “Convert policy into accessible, scalable support for startups & research-led innovation”

Moreover, Budget 2026 expectations for MSMEs are around easier access to working capital, smoother execution…

3 days ago

Union Budget 2026 Wishlist: What India’s healthtech sector wants from the next phase of healthcare reform

As India’s healthcare ecosystem becomes increasingly digital-first, expectations from the Union Budget 2026 are rising…

3 days ago

From CISO to risk architect: How security leadership is changing in 2026

For much of the last decade, the CISO role was defined by defense: reduce incidents,…

5 days ago

Union Budget 2026: What India’s Fintech sector wants from the next wave of reforms

As India’s fintech ecosystem matures from rapid experimentation to large-scale adoption, expectations from Union Budget…

5 days ago

Union Budget Expectations: Gaming industry after the ban of real money gaming

The ban on Real-Money Gaming (RMG) in India in 2025 marked a watershed moment for…

5 days ago

From play to powerhouse: How India’s gaming economy is scaling at record speed

India’s gaming story is no longer about casual downloads, it’s about scale, sophistication, and global…

6 days ago