Bosch Launches Phantom: An Intelligent Ecosystem Platform Exclusively Supporting the SME Ecosystem

At the Bengaluru Tech Summit, Robert Bosch Engineering and Business Solutions today unveiled Phantom, an intelligent ecosystem platform, for SMEs to embark on their Industry 4.0 journey. Phantom supports SMEs to prepare digital transformation roadmaps for their manufacturing plants, machine intelligence, and energy analytics.

“Bosch Phantom stands behind the Indian SME sector to significantly improve their machine efficiency, which is the cornerstone to secure India’s digital future”, said Swaminathan K, VP, Sales and Marketing, RBEI.

A non-invasive retrofit solution that can be set up in a few minutes, it is installed in a machine, gathers unique machine usage and production patterns for extensive analytics, and provides valuable insights on usage, benchmarks, trends, losses, and best practices. It also provides input on critical safety, machine maintenance, and early warnings on malfunctions.


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Vijay Ratnaparkhe, President and Managing Director of RBEI said, “Phantom will help SMEs jump start their digital transformation journey. RBEI’s vision is to provide smart solutions for the globe and Phantom is a step in that direction.”

The Phantom platform is a powerful ecosystem on the cloud and on-premise, which delivers manufacturing efficiency, real time alerts, and notifications for timely actionable insights. A user configurable portal and dashboard provides transparency and visibility of factory operations, worker productivity, and machine effectiveness. It automates data capture and provides timely, bias-free, accurate, data that form the basis for managers to set targets, track performance, analyse, and improve on a continuous basis.

Working with a view of an ideal benchmark across similar industries is much needed and now provided by Phantom. Analytics form the core of this solution and it is Phantom’s purpose to bring advanced technology and insightful analytics to SMEs. “We have built a product that has been truly invented for life”, said Uday Prabhu, head of Connected Products and Digital Labs at RBEI.

“The true benefits of Industry 4.0/Connected Industry will be realised when there is a seamless integration of the entire value stream that includes partners (such as suppliers, logistics providers). Phantom is a platform that provides for this inclusivity in realizing Industry 4.0. SME’s do not have to be left out due to constraints of cost of ownership of technology or talent. They can get on the Phantom platform and pace their journey of Industry 4.0 and strive for global competitiveness in cost and quality”, said Dattatri Salagame, VP of Domain Digital at RBEI.

The product is designed to be leveraged for multiple industries to jump start a digital (#JSD) journey through customised advisory sessions, consulting workshops and a content-rich knowledge portal for asset intensive industries, such as retail stores, airports, oil and gas terminals, textile, construction, buildings, and many more industries.

RBEI or Robert Bosch Engineering and Business Solutions Private Limited is a 100% owned subsidiary of Robert Bosch GmbH, one of the world’s leading global supplier of technology and services, offering end-to-end engineering, IT and business solutions. With over 19,500 associates, it’s the largest software development centre of Bosch, outside Germany, making it a technology powerhouse of Bosch in India with a global footprint and presence in US, Europe, and the Asia Pacific region.

In India, Bosch is a leading supplier of technology and services in the areas of mobility solutions, industrial technology, consumer goods, and energy, and building technology. Additionally, Bosch has, in India, the largest development centre outside Germany, for engineering and technology solutions. The Bosch Group operates in India through thirteen companies, which includes, Bosch Limited, Bosch Chassis Systems, Bosch, Rexroth (India), Robert Bosch Engineering and Business Solutions, Bosch Automotive Electronics India, Bosch Electrical Drives, BSH Home Appliances, ETAS Automotive India, Robert Bosch Automotive Steering, Automobility Services and Solutions, Newtech Filter India, and Mivin Engg. Technologies, and Precision Seals Manufacturing Limited.

Bosch set up its manufacturing operation in India in 1951, which has grown over the years to include 18 manufacturing sites and seven development and application centres. In India, the group employs over 31,000 associates and has generated consolidated revenues of about INR 19,204 crores in 2017 of which, INR 13,790 crores were from a third party. The group in India has close to 18,000 research and development associates.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,000 associates worldwide (as of December 31, 2017). The company generated sales of 78.1 billion euros in 2017. Its operations are divided into four business sectors, mobility solutions, industrial technology, consumer goods, and energy and building technology.

As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source.


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The Bosch Group’s strategic objective is to deliver innovations for a connected life. The group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. This includes sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 125 locations across the globe, Bosch employs some 64,500 associates in research and development.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. 92% of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation.

The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

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Navanwita Bora Sachdev

Navanwita is the editor of The Tech Panda who also frequently publishes stories in news outlets such as The Indian Express, Entrepreneur India, and The Business Standard

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