Early stage investment platform Inflection Point Ventures launches its maiden ad campaign with Sony’s Shark Tank India

Indian CXO driven angel platform Inflection Point Ventures has launched their maiden ad campaign announcing Main Bhi Angel. The ad campaign which is currently running during Shark Tank India on SonyLIV is aimed at professionals & other potential investors of all ages who are keen to start their asset allocation journey with a small ticket size of Rs 1,00,000 a year.

Additionally, IPV has also introduced a mechanism to inculcate a savings mindset / disciplined approach to startup investing. It is a new way of investing for the members wherein they can start contributing with savings as low as INR 50K per month towards their startup investing preference with the platform and this can be allocated to startup as and when they select startup to invest-in.

The ad, which will run on Sony’s OTT platform SonyLIV during Shark Tank India, one of the most awaited reality shows, focuses on educating the potential investors about benefits of investing in startups.

In addition to this, IPV will soon be launching the campaign across social media platforms to run a 360 degrees digital campaign highlighting their new initiative and track record so far. 

IPV, which has invested over Rs 500 crore in 140 startups, aims to democratise angel investment in India. The vision of IPV is to make startup investing more accessible and burst the myth that angel investment is only for the rich and well-connected individuals. With IPV’s help, many professionals like lawyers, doctors and housewives are for the first time experiencing the benefits of startup investments and becoming a part of a fast growing asset class. 

Vinay Bansal, Founder CEO, IPV, says, “We are a big believer of the Indian startup ecosystem story. Indian startups tech prowess has put India on the global map. However, investing in startups remained a bastion of a few. IPV aims to change that by bringing in more first time investors backing world-class startups. Currently, over 80% of our investors base comprises first time investors. With the launch of Main Bhi Angel, we want to accelerate the adoption of startup investing as an asset class and a credible wealth creation tool.”

Commenting on the ad campaign, Ankur Mittal, Co founder IPV, says, “There can’t be a better platform than Shark Tank India for IPV to launch their first campaign. Shark Tank India has democratised the stories of entrepreneurs of India – each and every household in India has access to understanding how startup funding happens, what metrics are looked at and how funding decisions are made. Our campaign is also attempting to explain the whole process which otherwise may sound complicated to first time investors.”

Currently working with a diverse set of member investors of over 7000+ members including seasoned corporates and CXOs across 46+ countries IPV enables senior working professionals and seasoned corporates executives with high disposable income to invest in startups through their platform. The minimum ticket size of investment is Rs 2.5 lakh per startup. With the launch of MBA, IPV has brought down the average investment size to Rs 1,00,000 making it highly accessible for the young working population who wants to start their wealth creation journey early in their careers.