eSports business landscape has been busy

Today, eSports has come to a point when there isn’t a lack of business in the ecosystem. Recently, Microsoft’s US$69 billion acquisition of Activision Blizzard opened the door to the biggest ever gaming deal being cleared.

In October, the Singapore subsidiary of NODWIN Gaming acquired a 100% stake in game marketing agency PublishME for a sum of US$2 million from its existing shareholders Nazara Technologies Limited and Ozgur Ozalp. The acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape.

Content Creator

In September, Asian esports organization Revenant Esports signed up popular content creators, Antaryami Gaming and female content creator, Play Like Incognito. Antaryami Gaming commands more than 4 million subscribers on YouTube and over 500,000 on Instagram. Revenant Esports, backed by Bollywood star Tiger Shroff, has now expanded its content creator lineup with Antaryami Gaming joining the likes of Bitty, Ayush Is Live, Emperor Plays, and Alpha Clasher. Through these signings, the organization will be unlocking new ways to expand its reach to gamers while building new content IPs for fans. 

A rising female content creator, Play Like Incognito has a strong regional presence in the Kannada community through which she has amassed more than 690,000 subscribers on her YouTube channel.

Game Launch

Neela Films, renowned for its iconic television show ‘Taarak Mehta Ka Ooltah Chashmah,’ (TMKOC) which has consistently dominated the TV charts for the past two decades, made its digital foray into gaming, animation, and e-commerce with its new venture Neela Mediatech Pvt. Ltd. The company has infused INR 24 crorealong with the rights to the valuable IP, TMKOC. With this, the company will diversify and extend the country’s biggest IP going beyond show production. The new venture aims to reach 100 million game downloads by March 2024.

Tie Up

In September, MAAC, an institute in the high-end Game Design, 3D animation, visual effects and digital design training, partnered with TWOB for a Gaming Tournament titled, “MAAC Gaming League” (MGL). The game played in the tournament was Free Fire by Garena.

Also, Entity, an Indian esports organization and a known name in the international Dota 2 circuit, and the bookmaker PARI have come together for a year-long title partnership for its Dota 2 division in the EU region. PARI will be the title sponsor for Entity until 2024 end. The partnership comes right before the unrivaled Dota 2 championship, The International, cementing their commitment to the esports industry.