Facebook allows brands to advertise exclusively on mobile

Facebook is letting marketers place ads specifically on mobile, addressing a key concern about broadening its appeal as smartphones and mobile devices become more popular.

The company, whose revenue growth has slowed in recent months, is also letting advertisers direct ads into users’ news feeds.

“We want to make it easier for advertisers to get the distribution they want,” said Facebook spokeswoman Annie Ta. Previously advertisers could buy a broad category of “sponsored stories” advertisements that would run on the website, but Facebook controlled whether the ads appeared on mobile devices or in users news feeds.

After losing nearly $25 billion in valuation, this move was long overdue as investors and analysts had started doubting the social network giant’s capability of making revenues in the long term.

The WSJ report noted that the company does not give a break up of its mobile advertising revenue in its $3.7 billion last year because it does not consider the amount significant enough.

The fee will be based on a bidding process that charges advertisers per every thousand ads viewed in the News Feed or per ad clicked on by a user, said the report.

Team TechPanda

Recent Posts

Quantum leap or quantum sleep? Why the future of superfast computing is still loading…

Is quantum computing truly just five years away from real-world applications or will we be…

1 day ago

How India’s own cloud can empower MSMEs, EdTech & Health Tech with safer data ecosystems

How India’s own cloud can empower MSMEs, EdTech & Health Tech with safer data ecosystems…

3 days ago

New tech on the block: Blockchain, cybersecurity, ecommerce, cryptocurrency, data management, no code, cloud & workplace tools

The Tech Panda takes a look at recent tech launches. Blockchain: A platform is designed…

4 days ago

Your AI is now mine: A subtle but alarming new contest between cyber attackers & defenders

AI might be assisting today’s cyber defenders to accelerate and improve threat detection, but the…

4 days ago

The AI-driven CFO: How Artificial Intelligence is redefining financial leadership in the tech era

The Chief Financial Officer (CFO) is no longer the only one responsible for budgets and…

7 days ago

From Roblox to Python: How game development educates kids on AI principles

AI is no longer in the distant future, discussed only in university classrooms or interactive…

1 week ago