Categories: Tech & Society

Facebook Hits 1 Billion Users, Hires Iñárritu To Make Commercial Comparing It to Chairs

It’s been a while since Facebook has had cause to publicly celebrate. The company’s IPO in May was a fiasco, and its stock shows no signs of recovering. Meanwhile, concerns over user privacy have escalated, and there’s a sense that the company is not as popular with the kids as it once was.

Today, however, the company is taking a victory lap after hitting a major milestone: one billion monthly active users worldwide. Mark Zuckerberg announced the feat in a post on his timeline Thursday morning, saying, perhaps with a touch of humblebrag, that “it’s a moment to honor the people we serve.”

And how is it honoring these billion people? By making its first ever commercial. The spot, put together by the Portland-based ad agency Wieden and Kennedy, was directed by lauded Mexican filmmaker Alejandro González Iñárritu and scored by the band Explosions in the Sky. It will be translated into 12 different languages and be shown to users in 13 countries, including the developing countries that account for much of Facebook’s current growth: Brazil, India, Indonesia, and Mexico. The ad compares Facebook to chairs.

position=left

Via: Slate

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Union Budget 2026 Wishlist: “Convert policy into accessible, scalable support for startups & research-led innovation”

Moreover, Budget 2026 expectations for MSMEs are around easier access to working capital, smoother execution…

3 days ago

Union Budget 2026 Wishlist: What India’s healthtech sector wants from the next phase of healthcare reform

As India’s healthcare ecosystem becomes increasingly digital-first, expectations from the Union Budget 2026 are rising…

3 days ago

From CISO to risk architect: How security leadership is changing in 2026

For much of the last decade, the CISO role was defined by defense: reduce incidents,…

4 days ago

Union Budget 2026: What India’s Fintech sector wants from the next wave of reforms

As India’s fintech ecosystem matures from rapid experimentation to large-scale adoption, expectations from Union Budget…

4 days ago

Union Budget Expectations: Gaming industry after the ban of real money gaming

The ban on Real-Money Gaming (RMG) in India in 2025 marked a watershed moment for…

4 days ago

From play to powerhouse: How India’s gaming economy is scaling at record speed

India’s gaming story is no longer about casual downloads, it’s about scale, sophistication, and global…

6 days ago