Categories: Tech & Society

Facebook Hits 1 Billion Users, Hires Iñárritu To Make Commercial Comparing It to Chairs

It’s been a while since Facebook has had cause to publicly celebrate. The company’s IPO in May was a fiasco, and its stock shows no signs of recovering. Meanwhile, concerns over user privacy have escalated, and there’s a sense that the company is not as popular with the kids as it once was.

Today, however, the company is taking a victory lap after hitting a major milestone: one billion monthly active users worldwide. Mark Zuckerberg announced the feat in a post on his timeline Thursday morning, saying, perhaps with a touch of humblebrag, that “it’s a moment to honor the people we serve.”

And how is it honoring these billion people? By making its first ever commercial. The spot, put together by the Portland-based ad agency Wieden and Kennedy, was directed by lauded Mexican filmmaker Alejandro González Iñárritu and scored by the band Explosions in the Sky. It will be translated into 12 different languages and be shown to users in 13 countries, including the developing countries that account for much of Facebook’s current growth: Brazil, India, Indonesia, and Mexico. The ad compares Facebook to chairs.

position=left

Via: Slate

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Ness Digital Engineering launches ATONIS: An AI-powered engineering workbench to accelerate product innovation

Bridging intelligence and engineering maturity for a digital-first world Today’s engineering teams face mounting pressure…

3 days ago

War by algorithm: As AI & robotics enter our defense budgets what will our battlefields look like?

As Artificial Intelligence (AI) and robotics redefine the battlefield, how should we feel about it?…

4 days ago

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

6 days ago

AI & technology trends in the glass & manufacturing industry

Walk near the glass facade of any modern building in India today, and it would…

6 days ago

AI literacy for non?tech teachers: A guide to ‘AI for everyone’

Artificial Intelligence (AI) is no longer the exclusive domain of tech experts or computer scientists.…

1 week ago

Is AI assisting students or creating a future of cheaters?

Artificial Intelligence (AI) has been making moves to get into the classrooms. Will it make…

1 week ago