Categories: Tech & Society

Report: Facebook Leads as Most Popular Social Signup Identity Provider, Followed by Google+

It is very common these days to have social signup option for the website you have been visiting.  Social signup is the option to register at a website using one of your existing social network or email identities. According to research of their data at JanRain for Q1 2013, they have released a report releasing which identity providers are the most popular choices.

Highlights of the report:

 

  • Facebook currently leads as the most popular identity provider for social login. Its popularity is especially pronounced on entertainment, gaming, retail and consumer brand website
  • Facebook drops in popularity from 49% in Q4 2012 to 46% in Q1 2013
  • Google gains in popularity from 31% to 34% during the same period above.  Its popularity is most evident on retail and consumer brand sites
  • 80% of business professionals choosing to log in with their LinkedIn identity on some B2B websites

 

 

What do these finding mean for businesses?

Social sharing enables your users to broadcast content and activities from your site to their social networks, increasing brand advocacy and creating an effective source of qualified referral traffic back to your site. So, Digital Marketers should focus on adding a social layer to their site to improve engagement and drive conversions. It becomes apparently mandatory that social login and sharing should be fully integrated for a successful online presence.

Saraswathi Pulluru

Telecom Consultant by Profession. Interested in Startups by Passion. Never tired to talk to and write about entrepreneurs, who are making the world a better place to live.

Recent Posts

With India’s tech sector on track to surpass $300 billion, what’s next for AI in the country? 

The first quarter of 2025 saw incredible growth from India’s tech sector. In fact, industry…

20 hours ago

The role of AI in redefining the future of corporate gifting

Business gifting has been around for a long time as a gesture of appreciation, goodwill,…

1 day ago

DeepSource’s new autonomous AI agents promise to scan, fix code security vulnerabilities

As artificial intelligence (AI) continues to progress exponentially, the future of industries like software engineering…

4 days ago

Retail’s Return Rate Crisis: The Urgent Need for Proactive Solutions

The average return rate in eCommerce is estimated at 17.6% for 2024. Nearly 1 in 5 products…

5 days ago

AI Launches: Cybersecurity, AI Agents, product specs, business operating system, automobile, consumer & MSME lending, cloud, data streaming

The Tech Panda takes a look at recent launches in the superfast field of Artificial…

6 days ago

As India’s tech sector on track to surpass $300 billion, CEO of Ness shares insights into AI’s important role 

The tech sector in India has been going from strength to strength in recent years.…

6 days ago