Categories: Tech & Society

FoodPanda Acquires Brazil’s Peixe Urbano Delivery

Hellofood.com.br, the Brazilian unit of Hellofood.com, a Rocket Internet backed online food ordering platform, popularly known as Foodpanda.in in India, has acquired Peixe Urbano Delivery, its competitor in the Latin American country, for an undisclosed sum.

This is Hellofood’s third such deal in a row in Brazil; it acquired Jánamesa and MegaMenu in August this year. With this acquisition, Hellofood will get access to more than 2,000 restaurants in the country and will become a leading player in the region. Started in Minas Gerais, Peixe Urbano Delivery is an online food delivery service, with presence in Rio de Janeiro and São Paulo as well. Earlier known as The Delivery, it renamed itself as Peixe Urbano Delivery after acquiring Peixe Urbano in 2012.

“With this third acquisition in just four weeks, we consolidated our position in Brazil. Now we are one of the market leaders, offering the largest number of restaurants to our customers. We will not stop here and will always be looking for great opportunities,” said Ralf Wenzel, global managing director of Hellofood.

Founded in April 2012, Hellofood.com features location-specific listing of restaurants on its site. Users can check out menus, along with special offers, post which they can order and get them delivered to their homes. One can also search for restaurants according to cuisine, and/or by other parameters such as vegetarian/non-veg, healthy food, etc. The company helps restaurants increase sales through online and mobile platforms and also provides them with technology and analytics.

The firm is focused on emerging markets and is offering online food ordering services in 28 countries in five continents. These are Indonesia, Malaysia, Pakistan, Singapore, Taiwan, Thailand, Vietnam, Ghana, Ivory Coast, Kenya, Morocco, Senegal, Nigeria, Russia, Argentina, Brazil, Chile, Colombia, Mexico, Peru, Hungary, Venezuela, Poland, Ukraine, Romania, Czech Republic, India and Saudi Arabia.

Via: TechCircle

 

Team TechPanda

Recent Posts

From Roblox to Python: How game development educates kids on AI principles

AI is no longer in the distant future, discussed only in university classrooms or interactive…

44 mins ago

M&A: The art of the deal

The Tech Panda takes a look at recent mergers and acquisitions within various tech ecosystems…

2 days ago

As we seek to create robots that’re more ‘human’ who’s helping? AI

As robotics progresses towards creating humanoid robot helpers, our tendency is to create them in…

5 days ago

Japan’s Web3 Strategy: A Safe Haven for Chinese Investors Fleeing Capital Controls?

On June 7, 2025, Japan enacted a series of regulations aimed at enabling stronger consumer protections…

5 days ago

Agentic AI Is Reshaping Data Infrastructure—Are Data Warehouses Obsolete?

Introduction: The Signal Behind Snowflake’s CEO Change In the spring of 2024, Snowflake, a star…

5 days ago

The new space race: How politics is shaping the battle for the final frontier

The modern space race is increasingly political, driven by national pride, military strategy, and economic…

6 days ago