Four CRM players providing essential services to the healthcare industry

Four key Customer Relationship Management (CRM) players assisting the healthcare industry with better patient and doctor management in a post-pandemic landscape.

The pandemic along with its emergencies has urged us human beings to take healthcare more seriously, be it prevention, diagnosis, or medical follow-ups. Further, the rising number of COVID-19 patients continues to pose challenges to the entire healthcare industry.

We therefore are seeing healthcare players focus on patient engagement and their satisfaction as they realise the significance of delivering superior customer service and customer experience to the needful.

Read more: The healthtech & wellness ecosystem thrives with post-pandemic need to go contactless

And to meet such needs, the healthcare industry is profoundly relying on CRM platforms that assist them manage interactions with patients, doctors, and other caregivers. The software helps streamline interactions, keeping people more connected and satisfied, providing seamless support, optimising billing processes, and many other productive reasons.

The Tech Panda takes a look at four key CRM players that assist the healthcare industry with better patient and doctor management.

Kapture CRM

Kapture is a HIPAA (Health Insurance Portability and Accountability Act) compliant healthcare CRM ensuring optimal protection of medical records and personal health information.

In compliance with the Act, the software conveniently enforces a standardized view of the healthcare data across medical bodies. In fact, every API, Shopify, ERP, WooCommerce, Unicommerce, Magento, Social Media, and Logistics Partners, associated with the platform, complies with HIPAA.

The software can store information pertaining to the patient as well as of people associated with the medical fraternity, like doctors, physicians, and caregivers

Kapture offers personalised solutions for businesses and is absolutely customisable, as per needs. Further, its implementation cycle on an average is 30 days.

The software can store information pertaining to the patient as well as of people associated with the medical fraternity, like doctors, physicians, and caregivers. On the patient front, every individual’s account allows for the storage of basic information and other contact details, customisable dashboards allowing for reading old reports, becoming aware of upcoming events, ongoing treatments, and insights on treatment histories and billing information.

On the doctor’s end, the software apprises patients of their availability in real time, shows information such as patients presently being diagnosed, upcoming appointments, emergency contact numbers, specialties covered in the past, and a lot more.

Freshdesk

Freshdesk is a CRM platform with an easy-to-use API that makes it simple for small and midsize businesses. The platform also provides its services to the healthcare industry by supporting their clients, understanding the customer intent and experience.

The software also has features such as an intuitive user-friendly interface on both desktop and mobile devices, which provides fast access to client records and communication.

The company’s CRM software also offers to streamline patient’s queries regarding doctors and caregiver details along with the hospital’s updates through call and emails, reducing time consumption and effort

This way, repeated tasks can be automated leading to enhanced productivity along with effective workload management. The company’s CRM software also offers to streamline patient’s queries regarding doctors and caregiver details along with the hospital’s updates through call and emails, reducing time consumption and effort.

Zoho CRM

Zoho CRM is an end-to-end CRM platform with a worldwide network, catering across different countries by helping them engage and grow their businesses.

Zoho work drive offers a compliance-driven file management system for healthcare that helps improve operational efficiency and enhance patient care by keeping patient information constantly available over every section that leads hospitals to provide effective services.

The software creates a single archive for all crucial patient records like medical history, insurance details, medical reports, prescriptions, and discharge summaries, making the task accessible and accurate

Apart from this, the software creates a single archive for all crucial patient records like medical history, insurance details, medical reports, prescriptions, and discharge summaries, making the task accessible and accurate.

The Work Drive provides role-based access to ensure complete protection of records and prevents misuse of data as the data can be accessed by the team according to needs and concerns.

Zendesk

Zendesk is a service-centric CRM that caters to enterprises and startups according to the technology they require to improve customer relationships and their growth.

The company also provides its services to healthcare organisations for better customer engagement and experiences. Zendesk has secure, flexible, and easy-to-use solutions for seamless patient centric support with virtual care that makes it simpler for health providers to retain and attract patients.

With the Zendesk Support Suite, its services are easy to avail across channels like phone, chat, email, and text, which helps patients communicate based on their needs and wants

With the Zendesk Support Suite, its services are easy to avail across channels like phone, chat, email, and text, which helps patients communicate based on their needs and wants.

Consequently, providers are able to enhance patient experiences for better results and continuous growth. The company’s role-based permissions and secure documentation system records patient details and secures it with all applicable privacy and data protection laws.