Categories: Tech & Society

Google launches Product Listing Ads in India

Online search giant Google has launched a new ad format, called Product Listing Ads, in India to provide users information like images, price and brands of products that will help people shop better both online and offline.

Everyday, millions of shoppers use Google search to research and discover products to purchase online and offline, and this new format connects users to product-information like looks, price and brands, Google India said in a statement.

Product Listing Ads will appear on shopping-related queries on Google.co.in. This feature will initially be placed on the right-hand side of the search results page above text ads, and it will be labeled as ‘sponsored’, it added.

This ad format will help users easily find and compare relevant products and their prices to fine-tune what they are looking for, the statement said.

Product Listing Ads are a great opportunity for merchants to present their business and promote their products to interested shoppers as well, it added.

Via: TOI

Photo Source: Anil Chopra

Team TechPanda

Recent Posts

Retail’s Return Rate Crisis: The Urgent Need for Proactive Solutions

The average return rate in eCommerce is estimated at 17.6% for 2024. Nearly 1 in 5 products…

8 hours ago

AI Launches: Cybersecurity, AI Agents, product specs, business operating system, automobile, consumer & MSME lending, cloud, data streaming

The Tech Panda takes a look at recent launches in the superfast field of Artificial…

1 day ago

As India’s tech sector on track to surpass $300 billion, CEO of Ness shares insights into AI’s important role 

The tech sector in India has been going from strength to strength in recent years.…

2 days ago

Unknown & uncontrolled machine identities within organizations leading to emergence of new identity security challenges

Experts are saying that organizations are inadvertently creating a new identity-centric attack surface through growing…

2 days ago

Outbound & inbound: India attracts businesses from US & Singapore while expanding to UAE, Europe & Philippines

The Tech Panda takes a look at how India has been attracting foreign businesses from…

3 days ago

The death of paper records: Will AI-driven EHRs eliminate medical errors?

Patient records have long been a collection of handwritten notes, prescription slips, and test results,…

2 weeks ago