Gruner + Jahr’s (the publishing division of European media conglomerate Bertelsmann AG) Indian arm Networkplay has acquired yoCAPTCHA, an advertising platform owned by Innovese.com for an undisclosed amount.
Delhi-based yoCAPTCHA was founded in 2011 by BITS-Pilani alumni Ankit Gupta and Dhruv Sogani. Post takeover, both the founders will join the Networkplay team. While Gupta will head business development at Networkplay, Sogani will be the head of technology and will be responsible for developing and buying new technologies. yoCAPTCHA is a CAPTCHA advertising platform that works by transforming difficult-to-read CAPTCHAs into engaging ad units. It claims to have over 100 publishers on board and has served over a billion CAPTCHA impressions. Its clientele includes P&G, Axis Bank, Volkswagen, BlackBerry (RIM), Reliance Communications and Star World.
This is Networkplay’s second acquisition in the last 10 months. Last November, the company bought out Smile Vun Group’s (SVG) mobile ad network Seventynine. Gruner + Jahr has been on an expansion spree in India. It acquired majority stake in Networkplay in March last year.
Via: TechCircle
The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…
The first time I heard about Bitcoin was in the summer of 2018 during a casual conversation…
Open source software is everywhere—used in almost every modern application—but the security challenges it faces…
Argentine President Javier Milei is facing impeachment after the cryptocurrency he endorsed called $LIBRA crashed…
India is targeting US$500 B in electronics production by 2030. Last year July, Niti Aayog…
The IMF predicts that more Indians will use AI every day than in any other…
