In New Ad Campaign, Samsung Tries to Win on the Merits

For many, the iPhone 5 is the talk of the weekend — and that includes Samsung.

The Korean phone maker will tomorrow start running a print ad campaign in national and regional papers that compares the features of its Galaxy S III with those of Apple’s iPhone 5.

The Samsung device does have a larger display, more RAM, and features like near-field communication. As with any competitive chart designed by one of the competitors, the Samsung list puts its own features in the best light and ignores the areas where it falls short.

Here’s our own analysis by AllThingsD’s Bonnie Cha of how the iPhone 5 and Galaxy S III stack up.

Samsung is aggressively trying to pitch itself as the anti-Apple, saying it offers more capabilities with less cult.

This has been the company’s tune for a while now.

Via: All Things D

Team TechPanda

Recent Posts

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

3 days ago

Bitcoin in 2025: Still a Smart Investment?

The first time I heard about Bitcoin was in the summer of 2018 during a casual conversation…

4 days ago

An Open-Source Exploit That Redefined Cybersecurity

Open source software is everywhere—used in almost every modern application—but the security challenges it faces…

4 days ago

KIP Protocol completely denies involvement in $LIBRA token incident

Argentine President Javier Milei is facing impeachment after the cryptocurrency he endorsed called $LIBRA crashed…

5 days ago

Will India reach US$500 B in electronics production by 2030?

India is targeting US$500 B in electronics production by 2030. Last year July, Niti Aayog…

1 week ago

How India can accelerate its ongoing AI revolution with Intelligent Engineering 

The IMF predicts that more Indians will use AI every day than in any other…

1 week ago