Indian Mobile Handset Market Insights Report

Precision Match has released its “Mobile Handset Market Insights” report recently and as expected Micromax is rising the charts.

According to a recently released report, Micromax was the second most researched handset brand after Samsung in Feb 2013, while Micromax A110 Canvas 2 was the most researched handset model in January 2013.

Here are some of the top insights:

• Micromax Canvas 2 was the most researched handset model in Jan 2013, Samsung Galaxy S3 in Feb 2013.
• Rs 15,000- Rs 20,000 is the least researched price category; Rs 20,000 and above is the most researched.
• Samsung, Nokia and Micromax are researched more than Apple.
• Samsung is the most researched brand followed by Micromax and Nokia.

The insights for the report are based on audience data of 5.3 million unique users across India over the 3 months (Dec 2012 to February 2013). This definitely gives a very good idea of the market trends in India.