Microsoft Surface Reportedly Wi-Fi-Only, Will Start at $599

Microsoft’s Surface tablet will launch as a Wi-Fi-only device, according to a report from Bloomberg. And though Microsoft has remained ambiguous about its tablet’s pricing, saying it will be “comparable” to tablets with similar specs, a report from The Next Web indicates the Windows RT model will start at $599, and the Windows 8 Pro model will start at $999.

At the Surface’s unveiling Monday, Microsoft execs pointed out that the tablet comes with 2×2 MIMO antennas, giving the device a very strong Wi-Fi connection. But there was no mention of 3G or 4G connection capabilities.

While Apple’s iPad does come in a 4G-enabled model, it might not hurt Microsoft’s Surface sales by much if it opts to not include this capability, as the majority of tablet users rely solely on Wi-Fi connections. According to NPD Group’s research, 65 percent of tablet users connect using only Wi-Fi and skip the option to purchase a mobile broadband plan. The study attributes this to the high cost of data plans, and to the fact that Wi-Fi connections are available in many locations. For mainstream consumers, paying less for an actual tablet and not getting a data plan is more appealing than the alternative.

Microsoft could also be going Wi-Fi-only to keep its Surface price down, making it competitive with the iPad. But it doesn’t look like the Surface will undercut the iPad in any way. The starting price is supposedly set at $599 for the 32GB model — that’s exactly the same cost as the latest 32GB Wi-Fi-only iPad, and it’s significantly more expensive than competing Android tablets.

On the higher end, Microsoft Surface for Windows 8 Pro will reportedly cost $999, which is about the same price as an ultrabook. It’s not a surprise, considering how often Microsoft execs referred to the Surface as “a powerful PC” during Monday’s launch. If the tablets come bundled with the Touch Cover or Type Cover, then the high price would make more sense. Still, it might come as sticker shock to consumers who are used to seeing tablets for much less.

Of course, Microsoft has not confirmed these prices, or whether the Surface will have cellular data capabilities. The company could make any number of changes to the tablet lineup in the months leading up to the device’s expected fall launch.

Source: Wired

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

New tech on the block: Digital infrastructure, cloud, Digital Transformation, cryptocurrency, medtech, cybersecurity, social media & pharmacology

The Tech Panda takes a look at recent tech launches. Digital Infrastructure: End-to-end solution to…

9 hours ago

India’s NCB & Binance join forces to take down the country’s biggest darknet drug network

In a major breakthrough against crime, India’s Narcotics Control Bureau (NCB), with support from the…

10 hours ago

A new approach to evaluating LLMs with human insight

Abstract The article advocates for a more comprehensive evaluation method for Large Language Models (LLMs)…

1 day ago

The tariff effect: Will India & global tech change radically with America’s trade storm?

As India, along with several other countries, reel under US tariff pressures, how will it…

1 day ago

India’s Online Gaming Bill 2025 defines distinction between real money games & gambling

The Union Government has introduced the 'Promotion and Regulation of Online Gaming Bill, 2025' in…

1 day ago

M&A: The art of the deal

The Tech Panda takes a look at recent mergers and acquisitions within various tech ecosystems…

1 week ago