Outbound & inbound: India attracts businesses from UK, China & US while expanding to Middle East

The Tech Panda takes a look at how India has been attracting foreign businesses from business hubs like the US, the UK, and China stemming from the country’s needs in environmental sustainability and its proliferation in markets like semiconductors, gaming, and early learning. At the same time, Indian companies are expanding to the Middle East by expanding in lifestyle products.

This month, among foreign companies that launched in India are US-based Parent Geenee Inc. which announced the global B2C launch of its location-based parental control app in Chennai. India is among the largest and primary target markets for the B2C part of the new app. Parent Geenee India, based out of Chennai, will be a wholly owned subsidiary and will invest multi-million US dollars in local marketing, support and sales operations.

Japan’s SHARP marked its comeback in the Indian AC industry with the launch of its Reiryou, Seiryo and Plasma Chill Series.

Moloco, a company in operational machine learning and performance advertising, tied up with global game publisher KRAFTON, which will leverage Moloco’s CTV (Connected TV) solution and LG Channels, which has a large audience base in India, to launch its new game, ‘CookieRun India’, in the Indian market. This collaboration demonstrated the effectiveness of CTV advertising by expanding reach to new users who were previously difficult to target through app campaigns, while also achieving high retention. KRAFTON, a global game publisher known for popular titles such as PUBG: BATTLEGROUNDS, has established a strong presence in the Indian market with localized games such as Battlegrounds Mobile India (BGMI). Recently, the company launched CookieRun India, a localized version of the globally renowned CookieRun series by Devsisters, tailored for the Indian audience to tap into the rapidly growing market.

Chinese mobile phone manufacturer based in Shenzhen, TECNO, officially launched its range of smartphones on Flipkart.

OUTBOUND

Indian smartwatch & connected lifestyle brand expands to the Middle East

Noise, Indian smartwatch and connected lifestyle brand, officially announced its international expansion as part of its growth strategy, beginning with the Gulf Cooperation Council (GCC) region. Noise announced its entry in the Middle East market with leading partners to establish a strong presence in the region as part of its first expansion phase.  

Noise is strengthening its overseas market presence through strategic retail partnerships, online marketplaces, and key distribution networks. To replicate its India success story globally, Noise is bolstering its presence through strategic retail partnerships, online marketplaces, and key distribution networks. As part of this expansion, Noise has entered the Middle East market in collaboration with Lime Concepts. Noise products will now be available across Virgin Mega Stores, a leading lifestyle and electronics retailer in the GCC region. This will provide consumers with a hands-on opportunity to explore and engage with Noise’s premium offerings. 

Gaurav Khatri, Co-Founder of Noise, said, “After leading India’s wearable revolution for over a decade, we are thrilled to take our innovation and offerings to international markets. This global expansion marks the realization of our vision and the next bold chapter in our journey to become a leading force in smart wearables worldwide. Our goal has always been to create technology that seamlessly integrates and enhances users’ everyday lives, and we are excited to introduce the best of Noise to consumers around the globe. As we enter new regions, starting with the GCC through strong strategic partnerships, we are poised to replicate our success story on a global scale as a ‘Made in India, Made for the World’ brand.”

The GCC region marks a strategic first step in Noise’s global expansion, with a market that is primed for smart wearables. Today, the GCC region is home to one of the world’s youngest and most tech-savvy populations, with over 50% under the age of 25. Noise will offer its full range of products across categories—smartwatches, smart rings, and audio devices including the celebrated Luna Ring, Master Buds with Sound by Bose, and the ColorFit Pro Series. The brand’s NoiseFit App—India’s highest-rated health and fitness platform—will also be a key part of its global proposition.

INBOUND

Indian carbon removal co. secures multimillion dollar investment from UK

Varaha, an Indian company developing carbon removal projects in Asia, has secured a multimillion US dollar, multi-carbon pathways, project investment from Conductor Capital, a UK based energy-focused commodities and environmental products investment manager. The investment will help Varaha expand its carbon projects across regions, reach a larger number of farmers, and provide greater benefits across diverse geographies, primarily in India and Nepal. Varaha has implemented 14 technology-driven carbon projects in India, Nepal, Bangladesh and Kenya.

Madhur Jain, Co-Founder of Varaha, said: “This investment from Conductor Capital is transformative for Varaha. t enhances the potential impact of Conductor Capital’s project investment by providing a clear pathway for scaling up operations and integrating into India’s broader carbon reduction strategies.”

Indian semiconductor manufacturer ties up with Zurich, Taiwan & US based companies

Rajendra K. Chodankar, Chairman & CEO of RRP Electronics has hailed an alliance with US-based Deca Technologies, Inc., calling it a gamechanger for Maharashtra and the nation. This collaboration will accelerate our ambitious plans and strengthen India’s position in the global semiconductor value chain, said Rajendra K. Chodankar while addressing as a keynote speaker at Gujarat SemiConnect 2025.

Rajendra K. Chodankar expressed his enthusiasm stating, “We are blessed to partner with HMT Zurich, AMB Taiwan and more recently US based Deca Technologies. We are investing in a large-scale Technology Transfer License Agreement (TTLA) with Deca Technologies, a leader in advanced semiconductor packaging with backing from industry giants like Qualcomm, Infineon, and ASE Group. This partnership will take semiconductor packaging in India to new heights. We aim to complete our qualification tests by August 2025 and foresee revenue exceeding USD 30 million (about ?260 crore) in just the second year of operations, with exponential growth in the years to come.”

Currently, RRP is collaborating on a high-profile project for a Swiss customer, focused on the production of sophisticated ASICs in QFN packages, further demonstrating commitment to excellence and innovation in the electronics sector.

Chinese consumer electronics co. partners with Indian gamers Mortal, Payal & Scout to co-create products

8Bit Creatives and iQOO, a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong, are taking their collaboration to the next level by co-creating cutting-edge mobile gaming products. This strategic move will see some of India’s most influential gaming creators—Naman Mathur (Mortal), Payal Dhare (PayalGaming), and Tanmay Singh (Scout)—play an active role in shaping the next generation of gaming devices. From providing real-time feedback on upcoming products to influencing core gaming innovations, this partnership goes beyond traditional brand associations.

Animesh Agarwal, Co-founder and CEO of 8Bit Creatives, commented, “At 8Bit Creatives, we believe in building collaborations that go beyond endorsements, creating meaningful partnerships that drive real impact. By working with iQOO on product innovation and community engagement, we are ensuring that gaming creators play an active role in shaping the technology that fuels their passion. This partnership is a testament to how brands and gaming talent can come together to elevate the mobile gaming ecosystem in India.”

Last December, 8Bit Creatives secured India’s largest naming rights sponsorship deal in gaming history with iQOO. With nearly 90% of Indian gamers choosing mobile as their primary platform, the demand for high-performance gaming devices is at an all-time high.

Indian kid app ties up with Hasbro

Kiddopia, an early learning app, has teamed up with American toy company Hasbro, to bring the beloved PJ Masks characters to its immersive digital platform. This collaboration will introduce exciting, educational, and interactive experiences featuring Catboy, Owlette, and Gekko, offering preschoolers a whole new way to engage with their favorite nighttime heroes.

“PJ Masks has captivated young audiences worldwide, and we look forward to bringing these heroic adventures to the Kiddopia app,” said Nick Mitchell, SVP of Business Affairs at Hasbro. “This partnership aligns perfectly with our goal of delivering engaging, high-quality play experiences across multiple platforms.”