Categories: Tech & Society

Report Suggests Google Search Will Generate $5 Billion From Tablets

Google could generate as much as $5 billion in revenue from selling advertisements on its search engine on tablet devices in 2013, according to a new report by Marin Software, one of the top firms that helps advertisers to buy Web-search ads.

Last week, Google changed its ad system requiring advertisers to pay for ads on tablets even if they just want to reach personal-computer users. The company said it made the decision because lines were blurring between PCs and tablets, and ad performance on these devices was “similar.”

The report backed Google’s notion, saying that the effectiveness of search ads on tablets – meaning the rate at which an ad click led to a sale or accomplished some other advertiser objective – climbed 31% during 2012, and that “conversion rates” on tablets will eclipse those of desktop PCs by the end of this year. At the end of last year, the conversion rate of tablet search ads was 3.3% versus 3.9% for desktop search ads, Marin said.

The trend will cause search-ad prices on tablets to equal those of desktop search ads by the end of this year, though currently they are 17% lower. Already, advertisers are spending more of their ad budgets on tablets than on smartphones, Marin said.

“Either tablets have overperformed or smartphones have underperformed,” said Matt Lawson, Marin’s chief marketing officer, in an interview. The lag in smartphone conversion rates is partly due to the difficulty in tracking how smartphone ad clicks lead, eventually, to purchases inside stores. Google and numerous other technology companies are trying to solve that problem.

Read More: WSJ

Team TechPanda

Recent Posts

Misinformation & deepfakes help weaponize AI: Should AI be as open as the internet then?

The ability for AI to spread misinformation has been reaching hair-raising lengths, another and possibly…

2 days ago

What employees want: Not everyone feels ready to flow with AI at the workplace

Artificial Intelligence is everywhere now. It’s safe to say that organizations have either fully adopted…

5 days ago

Are business markets safe from Grok AI?

With the rise of advanced AI models such as Grok AI developed by Elon Musk's…

6 days ago

Geek Appeal: New gadgets & apps on the block

The Tech Panda takes a look at recently launched gadgets & apps in the market.…

7 days ago

Beyond points: How tokenized rewards are revolutionizing customer engagement

With the modern-day competitive business world, customers' engagement stands on the top agenda of every…

7 days ago

Indian Air Force obtains BLE tool tracking system to enhance airbase safety

In a significant move to modernize airbase operations, the Indian Air Force (IAF) is going…

1 week ago