Categories: Tech & Society

Samsung Galaxy S4 Crosses 10 Million Shipped Units, New Colors Coming Soon

Less than a month after its commercial launch, Samsung has announced that the Galaxy S4 has reached 10 million global channel sales. The figure sets a new record for Samsung’s line of smartphones; the Galaxy S III took a full 50 days to reach the same figure, while the S II took five months.

The Galaxy S4 officially launched on April 27th, and as of right now Samsung says it is selling four S4 smartphones every second. Along with the figure, Samsung also announced it would be adding several new colors to the lineup this summer, with names like “Purple Mirage” and “Brown Autumn.”

While the number looks interesting, it is also pretty controversial. Samsung says that the 10 million are global channel sales and not direct sales to consumers. This creates a difference when it comes to “shipped” and “sold.” Many of these so called shipped units could still be sitting in store shelves and may not be bought by consumers.

When Apple reported numbers on its iPhone 5, it said that it sold 5 million units of the iPhone 5 in just one weekend. Well, nonetheless, the numbers for Samsung are huge compared to its other competitors. Well, honestly, no one seems to be even close to what Samsung is achieving right now. The only one that was close enough was HTC which is now going through tough times as well.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

How technology reshaped digital ecosystems in 2025 & what comes next in 2026

2025 marked a turning point in how technology actively shapes entire ecosystems rather than just…

6 days ago

From innovation to accountability: Why AI governance will define enterprise AI in 2026

As companies move from experimenting with AI to embedding it across core business operations, the…

7 days ago

AI & Investor Psychology: How smart decks improve Founder-VC conversations

Artificial intelligence is quietly reshaping one of the most human elements of the startup ecosystem:…

7 days ago

India’s gaming & esports industry in 2026: Government recognition to global wins

As India’s gaming and esports ecosystem is going to enter 2026, the industry is on…

1 week ago

Security & compliance in cloud adoption: Best practices for Indian enterprises

The digital transformation of Indian enterprises is mainly powered by cloud adoption. All sorts of…

1 week ago