Samsung is known for its incredibly high marketing budget and the sort of things it does with it. The company is now using a re-worked edition of Psy’s Gangnam Style to promote the new Samsung Galaxy S4.
A video of the performance has been uploaded to YouTube by Films Of India, showing actor Ranveer Singh dancing on stage with a fresh batch of lyrics designed to promote the flagship device.
Now just check this out:
What was my reaction to this?
Well, I was glad I don’t work at Samsung’s Marketing team. This is crap! Samsung has been known to create great commercials and have decent product launch events, but for this one, I have no words.
But it’s not all Samsung’s fault here
The event was actually organized by Reliance Digital and not directly by Samsung, which is why the pathetic song asks people to buy the phone from Reliance Digital. It is possible that Samsung had nothing to do with this event. I still feel that if such things can hamper a company’s reputation, something has to be done about it.
What do you think about this?
The Tech Panda looks at Indian chemical expanding into Southeast Asia through tie ups with…
International Women’s Day provides an important moment to reflect on how professions can support equitable…
When IEEE (Institute of Electrical and Electronics Engineers) announced Jensen Huang, founder and CEO of…
From Artificial Intelligence and cybersecurity to space technology and climate innovation, women are playing a…
India has crossed a historic threshold. More than one billion digital transactions now move through…
The Tech Panda takes a look at recent mergers and acquisitions within various tech ecosystems…
