Over two-thirds of India’s top digital stars flout influencer disclosure guidelines: ASCI

Navanwita Bora Sachdev - February 7, 2025

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The Advertising Standards Council of India (ASCI) released the Top Influencer Compliance Scorecard, revealing that 69% of India’s Top 100 Digital Stars failed to meet guidelines for influencers on...

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Virtual influencers Vs. human: Redefining human computer bonding

Navanwita Bora Sachdev March 21, 2024

If you’re following any influencers online, better check if they’re real or artificial, because...

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Influencer marketing blues: New tax policy inconvenient for small businesses with lower campaign budgets

Navanwita Bora Sachdev June 28, 2022

Experts are saying the government’s new tax policy for influencers will make it difficult for...

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Collabstr releases 2022 influencer marketing report with key sector data

Navanwita Bora Sachdev December 8, 2021

A modern business today knows the significance of influencer marketing. If a brand wants to be seen...

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As brands become tech savvy, do today’s consumers go to Facebook and YouTube to look at ads?

Navanwita Bora Sachdev October 9, 2021

Technology is allowing brands to reach out to today’s savvy audiences through star power combined...

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{Startup Watch: Do Your Thng} Connecting Brands and Content Creators to Replace Influencer Marketing with Advocacy Marketing

Navanwita Bora Sachdev November 5, 2020

This startup is connecting brands and content creators to replace influencer marketing with...

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