Generated by The Tech Panda with DALL·E 2
Business gifting has been around for a long time as a gesture of appreciation, goodwill, and connection. With higher consumer expectations and more dynamic brand relationships, the gifting industry has now undergone a remarkable transformation, and in no small measure, this transformation is technology-enabled. Gifting today extends beyond thoughtful gestures to include data-driven, smart, and strategic experiences. AI is not removing the emotion behind a gift but enabling us to make it even more meaningful, timely, and impactful.
AI is not removing the emotion behind a gift but enabling us to make it even more meaningful, timely, and impactful.
One of the main ways AI is changing gifts is through predictive personalization. By examining trends in recipient behavior, their preferences, purchase histories, and even the feeling behind these purchases, AI tools can predict gifts received in a way that resonates even deeper with individuals, whether clients, employees, or partners.
With AI, creating the right gift idea, automating its shipping, and personalizing even the packaging can work wonders for time efficiency. In an environment where each interaction counts, gifting powered by smart technology has become an extension of a brand.
Gifting is about being human, and so should be AI. The most exciting part about this shift is that efficiency and emotion do not compete against one another. With AI-enabled systems, repetitive activities like order tracking, inventory management, and logistics can be automated, and the moments remain meaningful.
Thus, businesses can plan and execute large-scale campaigns within days instead of months to touch upon every detail, considering the recipient’s location, occasion, or preference. AI allows us to scale warmth and keep that personal touch even in high-volume gifting.
Data-driven decision-making is yet another shift in corporate gifting strategies. AI now allows businesses to monitor the performance of gifting campaigns in terms of engagement, follow-ups, and customer retention, tracking how well the campaign performs. This creates a feedback loop that helps companies fine-tune their future campaigns, choose better products for their clients, and even meet seasonal or regional trends with special gifts.
Gifting is also internalizing. More automation is being used in employee engagement, measuring when it is suitable to recognize performance, or using the automated recorded input for birthdays, anniversaries, or team wins.
With all the AI it offers, we remember that gift-giving has a heart: making others feel they’re seen and valued. Therefore, the best gifting strategies use AI to deepen rather than replace human insight. A well-deserved gift tells a story. Now, it happens to be written with a little help from algorithms.
Guest contributor Karan Sehdev is the Founder of Merch Matters, a provider of gifting and merchandising solutions for expanding companies. Any opinions expressed in this article are strictly those of the author.
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