Categories: Tech & Society

Users Spending 34% less time on Facebook, Study Shows

One-third of Facebook users are spending less time on the site than they were just six months ago, a new survey suggests.

According to findings from a poll conducted among 1,032 Americans by Reuters and research firm Ipsos, 35% of Facebook users said they are less engaged on the social network than they have been in the recent past. Only 20% of members are spending more time on the site.

The study also found that four out of five Facebook members have never been influenced by ads run on the site. This indicates that marketing efforts that encourage Facebook users to buy products and services via the site may not be working.

Although news surrounding the Facebook IPO was much covered in the media, many said they were unfamiliar with details about the event. Of those that said they had at least heard about the IPO, 44% noted that it made them feel less favorable toward the company.

Similarly, about 46% said it made them less favorable about the stock market in general.

Have you been spending more or less time on Facebook recently? If you’ve adjusted your habits on the site, let us know why in the comments below.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

AI Launches: Cybersecurity, AI Agents, product specs, business operating system, automobile, consumer & MSME lending, cloud, data streaming

The Tech Panda takes a look at recent launches in the superfast field of Artificial…

15 hours ago

As India’s tech sector on track to surpass $300 billion, CEO of Ness shares insights into AI’s important role 

The tech sector in India has been going from strength to strength in recent years.…

19 hours ago

Unknown & uncontrolled machine identities within organizations leading to emergence of new identity security challenges

Experts are saying that organizations are inadvertently creating a new identity-centric attack surface through growing…

19 hours ago

Outbound & inbound: India attracts businesses from US & Singapore while expanding to UAE, Europe & Philippines

The Tech Panda takes a look at how India has been attracting foreign businesses from…

2 days ago

The death of paper records: Will AI-driven EHRs eliminate medical errors?

Patient records have long been a collection of handwritten notes, prescription slips, and test results,…

2 weeks ago

The future of contactless hospitality: Balancing convenience with personalization

The fast pace development of the hospitality industry will result in contactless technology adoption, where…

2 weeks ago