What happened at CES 2024?

CES 2024 closed yesterday, after an exhilarating week that set the technology narrative for the year ahead. With 4300+ exhibitors, including a record 1400+ startups from around the globe in Eureka Park®, CES showcased the innovative trends shaping tomorrow and solving the world’s most pressing challenges.

The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry

Gary Shapiro, president and CEO, Consumer Technology Association

“The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry,” said Gary Shapiro, president and CEO, Consumer Technology Association (CTA)®. “For more than 20 years, I’ve said that every company must become a tech company, and the diversity of exhibitors at CES 2024 proves it. The CES footprint and conference programming span the entire tech ecosystem.”

AI led the global conversation at CES 2024. Companies highlighted the enormous potential of AI to improve the world with cutting-edge applications that will transform how we communicate, do business and take care of one another.

Force for Good released a new report at the CES Research Summit on tech’s influence on human securities. Aligned with CTA’s CES 2024 Tech Trends to Watch, the report proved that universal connectivity and leveraging AI across human securities will improve our world.

For the first time, beauty brand L’Oréal Groupe took center stage for a CES keynote. Joined by partners and actress Eva Longoria, L’Oréal shared a vision of inclusive beauty tech improving lives across the world and highlighted new products and acquisitions.

CEOs from Best Buy, Elevance Health, HD Hyundai, Intel, Nasdaq, Qualcomm, Siemens, Snap and Walmart also took to the keynote stage to present new collaborations across industries, highlight partnerships with enterprise tech leaders and announce new products.

Exhibitors displayed the ecosystem of mobility, with global unveils highlighting the future of autonomous vehicles, electric vehicles, micro-mobility, software-defined vehicles and flying cars, plus the future of assistive mobility and safety systems. Exhibitors included BMW, Honda, Hyundai, Kia, Magna, Mercedes, Paccar, Recaro, Sony, Supernal, Togg and Vinfast.

Exhibitors also showcased their commitment to sustainable solutions through technologies, products, and services to reduce emissions and waste by streamlining electrification, developing renewable energy sources, and experimenting with new technologies such as battery recycling. These included 3M, Caterpillar, Doosan, Goodyear, Jackery, John Deere, HD Hyundai, Kubota, Midbar, Nasdaq, Panasonic, Siemens and SK Group.

In digital health, tools and technologies aimed at lowering costs, improving health equity and saving lives were highlighted. Innovations included digital therapeutics, mental wellness, sleep tech, women’s health tech and telemedicine. At the CES Digital Health Summit, Mark Cuban and his Cost Plus Drug Company broke news about a new partnership, while capacity crowds joined the Digital Health mixer and programming with officials from the FDA and across the health policy space.

During the CTA Foundation pitch contest, eight startups pitched their health tech to a standing-room-only audience. Exhibitors and sponsors included, Abbott, American Medical Association, American Psychological Association, Dassault Systèmes, Humetrix, Moderna, NuraLogix, Philips, ResMed, Withings, Xenco Medical.
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In the realm of accessibility and innovation for all, CES 2024 fostered a platform centered on universal design for the diverse tech industry to come together and converse on the next wave of innovation. It featured sessions on diversity in the tech industry, a wave of new technologies that will improve lives and advances in accessible gaming. It also announced a new investment partnership in TFX Capital, which supports veteran entrepreneurs in tech.

Attendees saw, heard and touched advancements in the health space, ensuring technology bridges the gaps in care through improved eye testing cameras or using AI-driven speech technology to simulate a natural voice for those with disordered speech. Nuance Audio Hearing Glasses by EssilorLuxottica transformed what glasses can do.