Categories: Tech & Society

Yahoo in Talks to Acquire Tumblr for as High as $1 Billion

Yahoo is probably trying to be cool again and Marissa Mayer is trying to lead a game changing acquisition.

According to multiple sources, Yahoo is in serious talks with Tumblr to acquire the social blogging site. The deal is not done, but could reach as high as $1 billion. Allthingsd.com was first to report on the talks between the two companies.

Such an acquisition could be just what CEO Mayer has been looking for to turn around Yahoo’s momentum; Tumblr has the potential to excite the engineering/Silicon Valley community (even though it’s based in New York) while recapturing the imagination of advertisers, who have grown to view Yahoo as big but stale.

From Tumblr’s point of view, the deal also would seem to make a lot of sense. “They are looking for a liquidity event,” said one source. And Yahoo big ad sales force could help Tumblr ramp up its nascent revenue, while exposing the social networking/blogging behemoth to a wealth of new customers.

“Tumblr is finally starting to really monetize but expectations are very high from the board, particularly newer investors who came in at a very high price,” said a venture capital expert.

Source: Adweek

Team TechPanda

Recent Posts

Misinformation & deepfakes help weaponize AI: Should AI be as open as the internet then?

The ability for AI to spread misinformation has been reaching hair-raising lengths, another and possibly…

2 days ago

What employees want: Not everyone feels ready to flow with AI at the workplace

Artificial Intelligence is everywhere now. It’s safe to say that organizations have either fully adopted…

5 days ago

Are business markets safe from Grok AI?

With the rise of advanced AI models such as Grok AI developed by Elon Musk's…

6 days ago

Geek Appeal: New gadgets & apps on the block

The Tech Panda takes a look at recently launched gadgets & apps in the market.…

7 days ago

Beyond points: How tokenized rewards are revolutionizing customer engagement

With the modern-day competitive business world, customers' engagement stands on the top agenda of every…

7 days ago

Indian Air Force obtains BLE tool tracking system to enhance airbase safety

In a significant move to modernize airbase operations, the Indian Air Force (IAF) is going…

1 week ago