Categories: Tech & Society

YouTube Soon To Have Paid Subscriptions, To Become Like Hulu and Netflix

Google is set to offer a video subscription service for YouTube, with the company set to make a big announcement in the coming week. Pretty soon, you might have to pay for what channels you subscribe to.

I am not sure how different people are going to take this. But the fact is YouTube has made hundreds of artists famous and reachable through its platform. Events are recorded and uploaded on YouTube at a staggering rate of 72Hrs of Video every minute!

Viewers will be able to subscribe to each channel for as little as $1.99 a month

While subscriptions can help YouTube generate more revenue, it can also be beneficial for a lot of artists. Channels like RayWilliamJohnson, which is one of the most subscribed channels on YouTube, has close to 9 million subscribers. If we do a little math and assume around 20% people opting for paid subscriptions, the channel can make a whopping $3.6 Million extra!

Initially, the plan is to introduce this for only 50 channels.

Financial Times quoted a person familiar with the plan as saying the subscription service will let channel operators produce different content.

It added that while YouTube said it had “nothing to announce” regarding channel subscriptions, it was “looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”

Will you pay to watch your loved channels?

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.